Tennis and pickleball continue their high-velocity march into 2026, with major brands and governing bodies shaping the future of racquet sports on the global stage.
From tech breakthroughs to fashion-forward design, this week’s lineup showcases how style, data, and digital innovation continue to drive racquet sports forward.
The ATP expands for the first time in 35 years, Heineken taps into padel culture, and one tennis star finds redemption.
The pickleball calendar continues to expand with major national tournaments on the horizon. Plus, essential industry meetups are on the calendar, too.
From Orlando to Riyadh — golf, tennis, and padel unite in a global wave of crossover events and star-powered headlines.
