APPAREL

adidas Blends Heritage Style with Modern Performance for 2026 U.S. Tennis Season

adidas is taking a nostalgic approach to this year’s U.S. tennis season, unveiling three new apparel collections that combine vintage-inspired aesthetics with contemporary performance technology. The lineup is designed for everyone from recreational players to professionals competing under the lights in New York, celebrating the sport’s rich heritage while delivering the technical features expected on today’s biggest stages.

The new range includes the New York Collection, Beyond the Baseline Collection, and The Classics Collection, each drawing inspiration from iconic eras of tennis fashion. The New York Collection features bold color blocking and premium detailing intended for adidas-sponsored athletes competing during the North American hard-court swing. Beyond the Baseline embraces a more lifestyle-oriented aesthetic, while The Classics Collection modernizes timeless tennis silhouettes for on- and off-court wear.

BOAST Names Adam Black Head of Padel to Lead Global Growth Strategy

BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing the brand’s commitment to becoming a leading force in the rapidly growing global padel market. Black joins BOAST with extensive experience in the international padel industry. As Founder and CEO of Aura Capital Partners and a presenter at The Padel World Summit, he has built one of the UK’s leading padel platforms, focused on growing participation through coaching, events, travel, equipment, and community-building. His work has positioned him as one of the sport’s emerging leaders and advocates in the United Kingdom.

BUSINESS

Heineken 0.0 and Serena Williams Give Classic US Open Tickets a “Second Serve”

Heineken 0.0 is turning tennis nostalgia into a once-in-a-lifetime fan experience through a new campaign with global ambassador Serena Williams. The “Second Serve Tickets” promotion invites fans who attended any of Williams’ past U.S. Open matches to submit photos of their original ticket stubs for a chance to return to Flushing Meadows as VIP guests during the 2026 US Open. As part of Heineken’s “Fans Have More Friends” campaign, the promotion rewards longtime supporters by transforming cherished ticket mementos into exclusive access to the Heineken Suite at Arthur Ashe Stadium.

Trinity Courts Debuts at The Laguna Bali, Expanding Racquet Sports in Luxury Travel

Luxury hospitality and racquet sports continue to converge as The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali has unveiled Trinity Courts, a new sports destination featuring dedicated facilities for tennis, padel and pickleball. The opening marks the first Bali location for Jakarta-based Trinity Courts and the brand’s first integration within a luxury resort environment.

PICKLEBALL

Selkirk Expands Sparta Program to Develop Future Pickleball Pros

Selkirk Sport is growing its Sparta Program, a player development initiative designed to identify and support emerging professional pickleball talent. Through invitation-only Sparta Combines held at the company's Idaho headquarters, athletes are evaluated on athletic performance, on-court play and long-term potential. Selected players receive two-year Sparta Pro contracts that include tournament travel support, equipment, mentorship and marketing opportunities. Selkirk expects to add 10-20 new Sparta Pros in 2026 as it continues investing in the next generation of professional players.