NEWS

Agassi Sports Entertainment, USTA Coaching Partner on AI-Powered Tennis Instruction

Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining USTA coaching methodology with ASE’s developing AI-powered digital coaching platform.

Under the agreement, USTA Coaching will provide its proprietary curriculum, educational content and American Development Model programming for integration into the ASE platform, which is being developed in collaboration with IBM. The initiative is designed to give players greater access to personalized instruction while connecting them with certified coaches, programs and educational resources.

LEARN MORE

Caliber Launches Tokenized Investment Offering for PURE Pickleball & Padel

Caliber has launched a tokenized real estate investment offering tied to PURE Pickleball & Padel, marking the alternative asset manager’s first completed fund tokenization and bringing blockchain-based ownership technology into the rapidly expanding racquet sports facility sector. Investors in PURE can now choose between receiving a traditional paper certificate or a tokenized digital ownership certificate held in a digital wallet. 

Paddletek Named Official Paddle and Ball Partner of Chicken N Pickle

Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that will put the pickleball equipment brand’s products directly into the hands of players across the entertainment venue’s growing national footprint. Under the partnership, guests at all 13 Chicken N Pickle locations will be able to demo, rent and purchase Paddletek paddles and balls on-site. The program is designed to give recreational and developing players an opportunity to test different paddle models during actual court play before deciding which equipment best fits their game.

APPAREL

BOAST Announces Partnership with BPA Network as Official Men’s Apparel Partner

BOAST is proud to announce its partnership with the BPA Network as the Official Men’s Apparel Partner, reinforcing its commitment to the continued growth of racquet sports and the rapidly expanding padel community. The partnership will kick-off during the first BPA Network event on Wednesday 26 August in Liverpool, UK.

The partnership brings together BOAST’s rich racquet sport heritage with the BPA Network’s mission of connecting thepeople, businesses, and organizations driving the future of British padel. Through networking events, strategic partnerships,and industry collaboration, the BPA Network is a leading platform for players, coaches, and brands across the UK’s growing padel ecosystem.

WEARABLES

Huawei Expands Wearable Sports Ecosystem With New Apps for Padel, Running and Cycling

Huawei is expanding the sports capabilities of its HUAWEI WATCH FIT 5 Series through a growing ecosystem of third-party applications designed for activities ranging from padel and running to cycling and hiking.

Among the additions is Padel Point, a wearable application that allows players to keep score directly from their smartwatch during a match. Players can record each point from the HUAWEI WATCH FIT 5 Series, while the app automatically manages advantage scoring, tiebreaks and set counts, eliminating the need to stop play and check a phone.

Coco Gauff, Taylor Fritz Join ŌURA as Brand Ambassadors Ahead of US Open

ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the sport’s highest-profile players to its athlete roster ahead of the 2026 US Open.

The partnerships will showcase how Gauff and Fritz use Oura Ring 5 and its biometric insights to help manage preparation, recovery and performance throughout the demanding professional tennis calendar. The wearable tracks health indicators including sleep, readiness, recovery and other physiological signals, giving athletes information about how their bodies are responding to competition, training and travel.