EQUIPMENT

Wilson Launches New Defyer™ Racket Collection: Engineered for Maximum Spin

Wilson Sporting Goods has introduced Defyer™, a new performance tennis racquet franchise engineered to deliver maximum spin and explosive power for the modern game, marking the company’s latest innovation in one of the sport’s most competitive equipment categories.

The new franchise has already earned validation at the highest levels of the sport. Wilson athletes Karen Khachanov, Sebastian Korda, Peyton Stearns and Arthur Fery participated in the development process, while recent Wilson signees Holger Rune and rising French standout Moïse Kouamé adopted prototype versions during competition before the official launch.

The initial lineup includes four performance models—Defyer 100, Defyer 100L, Defyer 100UL and the Defyer 98 Pro—giving players options across a range of swing weights and performance profiles.

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Selkirk Sport unveils the OMNI, a new standard for all-court pickleball paddles

Selkirk Sport, a leading manufacturer of pickleball equipment, recently launched the Selkirk OMNI, a premium, foam-core paddle engineered for all-court performance. The OMNI introduces a dynamic, proprietary foam interior called ReactCore. The design features a PureFoam floating center surrounded by two concentric rings: an inner PureFoam Ring for a cushioned feel on defensive resets, and an outer EVA Power Ring that provides energy return on aggressive drives and overheads. The paddle also features the next generation of Selkirk's Moment of Inertia (MOI) Tuning System. Originally introduced on the Project Boomstik, the weights are designed to optimize mass distribution, creating more stability and forgiveness.

BUSINESS

Kellogg’s Raisin Bran Serves Up ‘The Fibes’ in Creative Major League Pickleball Partnership

Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation as Kellogg’s Raisin Bran has partnered with the New Jersey Fives for a one-weekend transformation into “The Fibes.”

The promotion, unveiled during the MLP Mid-Season Tournament in Grand Rapids, is designed to spotlight the importance of dietary fiber while embracing pickleball’s playful culture. Throughout the event, the rebranded “Fibes” will take the court in custom uniforms while fans experience interactive activations, player appearances and social media content centered around the campaign.