• RADL Wire
  • Posts
  • Breakfast in 'Bed on the Baseline'

Breakfast in 'Bed on the Baseline'

Author

Kyle Taylor
August 20, 2025

RADL Wire Recap - This week spotlights major brand activations and industry milestones across tennis and pickleball. Y-3 and adidas unveil their latest collaboration at the season’s final major in New York, showcasing a bold collection that redefines the visual codes of tennis culture through performance and style. The US Open continues to attract standout partnerships, with American Express and IHG Hotels & Resorts delivering unique fan experiences, including the playful “Bed on the Baseline” breakfast activation. Beyond the courts, Apple adds to its sports storytelling with The Dink, a Ben Stiller–backed pickleball comedy. Meanwhile, the Racquet Sports Professionals Association launched its new AI-powered Career Center to advance industry hiring, and DoorDash teams with Ace Pickleball Club in a multi-year deal to bring on-demand convenience directly to players nationwide.

In The News:

  • US Open Activations & Partnerships

  • Dink, the movie coming to Apple TV

  • RSPA Career Center

  • Padel: Reserve Cup Heads to Marbella

Shot by Michael Hauptman, the collection is brought to life through an evocative series of images that subvert traditional Tennis imagery, shifting from pinnacle moments to the often-overlooked brilliance of preparation. adidas Tennis athletes.

Y-3 reimagines tennis style with disruptive new performance collection and striking campaign featuring top adidas athletes

Premiering on court at the final major tournament of the season in New York, this autumn , Y-3 continues to shape a new vision for performance driven athletic-wear with a full footwear, apparel, and accessories collection – designed for the world’s best tennis players. Redefining the visual codes of tennis culture, the new collection explores the symbiotic divergence between performance innovation and creative expression.

Equipped with adidas’ CLIMACOOL advanced material technology, the fabrics wick and disperse sweat faster to support cool, dry and distraction free movement on court, while subtle details, such as hidden front zippers for enhanced comfort, inner panties within skirt linings for tennis ball storage and integrated inner bras for additional support, further drive performance.


INDUSTRY NEWS

'The Dink', Ben Stiller’s Pickleball Comedy Coming To Apple

Apple Original Films has added to its upcoming movie release slate The Dink, a pickleball comedy from director Josh Greenbaum, Ben Stiller’s Red Hour Films and Rivulet Films. The sports comedy stars Jake Johnson as a washed-up tennis pro convinced to stoop to play pickleball to save a struggling club and earn his father’s respect. He appears alongside Mary Steenburgen, Ed Harris, Chloe Fineman, Aaron Chen, Patton Oswalt, Chris Parnell and Christine Taylor. Stiller and former pro tennis players Andy Roddick and John McEnroe will have supporting roles.

The Racquet Sports Professionals Association Launches New Career Center, Powered by SmartJobBoard, to Support Racquet Sports Nationwide Hiring 

SmartJobBoard and Racquet Sports Professionals Association's (RSPA) recently launched a new Career Center, designed to support hiring and career development across the racquet sports industry. The AI-driven job matching platform offers direct integration with the RSPA's membership portal—delivering a seamless and personalized experience for the association's 14,000+ members.

Accessible at jobs.rspa.net, RSPA's Career Center is the only job board dedicated exclusively to racquet sports professionals, including tennis, pickleball, padel and more. By focusing on this specialized field, the RSPA continues its commitment to advancing the careers of racquet sports professionals and supporting the employers who rely on their expertise.

DoorDash and Ace Pickleball Club Announce Multi-Year Partnership to Bring On-Demand Convenience to Club Members Nationwide

DoorDash and Ace Pickleball Club (APC), who specializes in developing indoor pickleball clubs and delivering exceptional member experiences, today announced a strategic multi-year partnership. As part of the agreement, DoorDash becomes the Official On-Demand Delivery & Pickup Platform of Ace Pickleball Club, delivering convenience directly to the courts. Through this partnership, DoorDash will offer exclusive benefits to Ace Pickleball Club members, including various discounted promos on eligible orders delivered to their local club.

Union County Scores Big as PickleRage Accelerates New Jersey Expansion

PickleRage, a premier indoor pickleball club franchise, is set to expand its footprint in New Jersey with a new location coming to Union County. Located within the under-construction New World Sports complex at 900 N. Avenue, the club will span more than 40,000 square feet. The facility is expected to open in Q4 2025, offering year-round play, community programs, and events for players of all skill levels. PickleRage at Union County will be owned and operated by Mike Silva, an experienced leader in the fitness and sports facility industry.

Reserve Cup Heads to Marbella: 2025 Reserve Cup Series, September 18-20, 2025

Reserve Padel’s flagship tournament, the Reserve Cup, is heading to Spain’s Costa del Sol with its next stop: Reserve Cup Marbella. From September 18–20, 2025, the legendary luxury beach resort, Puente Romano Hotel, will transform into a world-class competitive stage as the Reserve Cup brings its signature blend of high-stakes padel and luxury hospitality to Marbella for the very first time. A historic destination for the sport, Puente Romano is home to one of Spain’s first major padel clubs and has long played a pivotal role in elevating the game, hosting prestigious events like the World Padel Tour. This highly anticipated tournament marks the first international stop of the 2025 Reserve Cup Series, bringing the sport’s biggest names to the heart of the Mediterranean.

IHG Hotels & Resorts Serves Breakfast in ‘Bed on the Baseline’ With Iconic US Open 2025 Experience

US OPEN

IHG Hotels & Resorts Serves Breakfast in ‘Bed on the Baseline’ With Iconic US Open 2025 Experience

IHG Hotels & Resorts is serving up its seventh year as the official hotel and hotel loyalty program of the US Open Tennis Championships and providing exclusive experiences to tennis fans on and off the court. This year, the brand is doubling down on the thrill of the tournament, offering once-in-a-lifetime moments that go well beyond the grandstand. From breakfast in bed at one of the sport’s most iconic venues to curated champagne cocktails crafted to capture the spirit of every match, IHG is bringing fans closer to the game and the magic of the US Open experience.

IHG Also Debuts Its First-Ever Cocktail Available at This Year’s US Open: Watermelon Slice, Crafted with Moët & Chandon and Served in a Collectible Cup

American Express Provides Card Members and Tennis Fans with a Premium Experience at the 2025 US Open Tennis Championships

As a proud partner of the US Open Tennis Championships for 33 years, American Express will once again serve up enhanced perks for Card Members and fans at this year’s tournament, taking place August 18 through September 7. From access to Card Member lounges, to fan experience spaces and additional perks across the tournament grounds, American Express is continuing to enhance the US Open experience.

More US Open Activations