Sport, Culture & Media

RADL Wire | Sport, Culture & Media

This week’s RADL Wire highlights the growing intersection of sport, culture, and innovation across the racquet-sports world—from Nick Kyrgios joining Stack Athletics as Owner and Creative Director to shape a bold new era in racquetwear, to Stefanie Graf entering a global brand partnership with Agassi Sports Entertainment. We also spotlight the launch of TennisLibrary.com as a new digital hub for tennis fans, the ATP’s global content collaboration with Spotify to transform how fans engage with the game, and major growth initiatives in padel and pickleball, including the RSPA’s new Padel Certification program and Standard Pickleball Academy’s Cyber Week training bundle for players looking to elevate their game both on and off the court.

• People in the news

• New Media

• Padel Certifications

• Cyber Week Deals

PEOPLE IN THE NEWS

Nick Kyrgios Joins Stack Athletics as Owner & Creative Director

Stack Athletics, the fast-rising brand redefining racquet-sports apparel, announced that global tennis star Nick Kyrgios is joining the company as Owner and Creative Director.

Known for his electric personality and unapologetic style, Kyrgios found a natural home at Stack. “Stack represents everything I stand for—making noise and pushing boundaries,” said Kyrgios. “We’re building a brand with real personality. If it doesn’t make people feel something, I’m not interested.”

With this new role, Kyrgios will influence design direction, capsule storytelling, athlete collaborations and the evolution of Stack’s signature aesthetic across tennis, pickleball, padel, and lifestyle apparel.

Agassi Sports Entertainment Announces Brand Partnership Agreement with Stefanie Graf

Agassi Sports Entertainment is pleased to announce it has entered into an advisory and brand partnership agreement with Stefanie Graf, the 22-time Grand Slam tennis champion and the wife of longtime significant shareholder and co-founder of Agassi Sports Entertainment, Andre Agassi.

In her role, Ms. Graf will serve as a brand partner of AASP and play an active role in advising the company on strategic direction in the global racquet sport industry and promote the Agassi Sports Entertainment brand throughout the world. Ms. Graf will work with the company on events, branding opportunities, and technology, as well as allow ASE to use and market the iconic Graf name as determined in consultation with her.

MEDIA

Digital Information Resources, LLC (DIR) Launches TennisLibrary.com — A New Home for Tennis Enthusiasts

Digital Information Resources, LLC (DIR) is excited to announce the launch of TennisLibrary.com, a brand-new digital destination built for players, fans and tennis lovers everywhere.

TennisLibrary.com brings together engaging stories, practical guides and curated resources that cover everything from the history of the game to modern training, gear and culture. The launch reflects DIR’s mission to build digital brands around niche passion areas where audiences are deeply engaged and looking for trusted sources of content. LEARN MORE

ATP & Spotify unveil global content collaboration

The ATP and Spotify are teaming up on a global content collaboration focused on fan engagement and on-platform programming. The initiative aims to inspire and engage the next generation of fans through compelling content and behind-the-scenes access. The initiative will feature a range of on-platform content celebrating the intersection of tennis and culture within the ATP ecosystem – spotlighting athletes, tournaments, and moments that showcase the game's energy and personality. With sports video content consumption up more than 250% on Spotify and overall video consumption rising 80% since early 2025, fans are increasingly turning to the platform for new ways to experience sports. Tennis, with its global audience, iconic athletes, and world-class events, offers a powerful space for storytelling, entertainment, and fan engagement.

PADEL

The Racquet Sports Professionals Association (RSPA) is excited to introduce its new Padel Certification, now available to both new and current members. This certification provides an opportunity for players and coaches to advance their careers and deepen their passion for racquet sports. Developed with the expertise of RSPA Master Professional and padel expert Marcos del Pilar, this certification delivers thorough online and in-person training in padel coaching fundamentals, including technical and tactical skills and program development. The padel workshops will be offered nationwide through all 17 RSPA divisions and internationally.

CYBER WEEK

Standard Pickleball Academy continues its Cyber Week Special—an all-in-one package designed for players who want to level up their game, stay motivated, and join a thriving community of fellow pickleball enthusiasts. For a limited time, gift-givers can purchase lifetime, exclusive access to the Academy’s entire library of online training programs, digital guides, partner discounts, and community benefits… all for less than the price of a single private lesson.