RADL Wire Recap - As the summer racquet draws to a close, three major stories are shaping the future of the game—from college courts to the world’s biggest stages. In pickleball, Selkirk Sport and USA Pickleball are teaming with the APP and NIRSA to launch a groundbreaking initiative that will expand collegiate play and empower intramural programs nationwide. On the tennis side, the ATP and PIF have unveiled ATP Tennis IQ Powered by PIF, a next-generation analytics platform set to democratize performance data and help players at every level—from rising challengers to the sport’s elite—maximize their potential. Meanwhile, fashion and performance collide at the U.S. Open as Original Penguin debuts its 2025 Racquet Collection, worn by brand ambassadors Ajla Tomljanović and Mackenzie McDonald, bringing bold style and modern innovation to the courts of New York.

In The News:

• Selkirk & USA Pickleball Unite to Lead Future of College Pickleball

• Explora Journeys Announces Jannik Sinner as Global Brand Ambassador

• Pro Padel League and Wölffer Estate Vineyard Forge Landmark Multiyear Partnership to Bring Padel to the Hamptons in Idyllic Location

• Original Penguin Ambassadors To Wear 2025 Racquet Collection at the U.S. Open

Selkirk & USA Pickleball Unite to Lead Future of College Pickleball

The Association of Pickleball Players (APP), the National Intramural and Recreational Sports Association (NIRSA), Selkirk Sport, and USA Pickleball are joining forces to serve and grow college pickleball across the United States. Through various initiatives, these four organizations are leveraging their strengths to benefit the sport, recreation, and intramural administrators and college students, ultimately leading to more pickleball and healthier, more inclusive college communities.

Since debuting in the 2023-24 academic year, the APP’s college property will be primed for its biggest year yet. Now a NIRSA Championship Series event, the APP Selkirk Collegiate Series will officially be sanctioned by USA Pickleball — making it the only college property sanctioned by the sport’s governing body.

The APP will host seven regional qualifiers across the country and culminate the season with the 2026 APP Selkirk U.S. Collegiate Championships hosted at The Courts, Cape Coral, in March 2026. In total, college players will battle for $85,000 in prize money, including $5,000 per qualifier and $50,000 in the APP Selkirk U.S. Collegiate Championships. LEARN MORE

INDUSTRY NEWS

PicklePro Shop Offers the Best Pickleball Equipment in 2025

PicklePro Shop, the family-owned pickleball online store that emerged from a pandemic passion project, announces its position as the go-to destination for players seeking professional-quality pickleball equipment without the premium price tag. With a complete lineup of USAPA-approved paddles, nets, balls, and accessories, the company continues its mission to bring pickleball to every home across America.

Explora Journeys Announces Jannik Sinner as Global Brand Ambassador

Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, is delighted to announce its partnership with world-renowned tennis champion Jannik Sinner, who will serve as the brand’s new ambassador. The announcement comes just ahead of the US Open, where Sinner will compete on one of tennis’s most prestigious stages.

This partnership is built on shared values and a common philosophy, bringing together two worlds united by precision, passion, and the pursuit of excellence. Sinner’s rise to the top of professional tennis has been defined by skill, discipline, and composure – qualities that resonate deeply with Explora Journeys’ approach to delivering transformative ocean travel experiences. 

PaddleTek Celebrates 15 Years of Innovation and Leadership in Pickleball

PaddleTek, an industry leader in pickleball equipment and one of the most trusted names in the sport, has reached their 15-year anniversary. Since its founding in 2010, PaddleTek has been dedicated to innovation, performance, and passion, building a legacy as a Made in America brand that has helped shape the modern game of pickleball.

ATP and PIF announce ATP Tennis IQ Powered by PIF, unlocking access to performance analytics to all singles players across the PIF ATP Rankings for the first time ever

The ATP and PIF today announced the launch of ATP Tennis IQ Powered by PIF, a next-generation technology platform revolutionizing the future of tennis by enabling enhanced access to data, insights and advanced match analytics.

The platform will unlock opportunities and expand access to more players, empowering up to 2,000 players across the ATP Tour and ATP Challenger Tour, the launchpad to men’s professional tennis, to reach their full performance potential and level the playing field, from emerging talent through to the top players of the sport.

Pro Padel League and Wölffer Estate Vineyard Forge Landmark Multiyear Partnership to Bring Padel to the Hamptons in Idyllic Location

The Pro Padel League (PPL), the world’s top professional padel league, is entering into a multiyear partnership with Wölffer Estate Vineyard to stage Wölffer Estate Vineyard PPL All-Star 2025, a first-of-its-kind showcase of world-class padel set against the iconic backdrop of the Hamptons’ most celebrated vineyard.

Over Labor Day weekend, the fastest-growing racquet sport in the world will take center stage on a custom-built padel court nestled among Wölffer’s storied grapevines. 

Pickleball Kingdom Expands Illinois Growth into North Aurora

Pickleball Kingdom, the world’s largest indoor pickleball entity, announces its newest facility coming to 1700 Orchard Gateway Blvd, North Aurora, IL 60542. The state-of-the-art facility, which will span 35,897 square feet and feature 10 professional-grade indoor courts, is targeting an opening in mid-December 2025. This will be the second Pickleball Kingdom club coming to Illinois, joining Waukegan, and is being led by the experienced franchise team Pickleball X Equity.

US OPEN

Original Penguin Ambassadors To Wear 2025 Racquet Collection at the U.S. Open

Original Penguin® by Munsingwear®, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, is proud to announce that brand ambassadors Ajla Tomljanović and Mackenzie McDonald are showcasing the new 2025 Racquet Collection on the courts at the U.S. Open this year. Blending classic court style with modern innovation, the collection continues the brand’s legacy of bold expression and performance-ready design. The Original Penguin Summer / Fall 2025 Racquet Collection is available now at select retailers, OriginalPenguin.com, and pro shops nationwide.

Grey Goose® Vodka Celebrates Tennis Season With Frances Tiafoe and the “last Serve Bar” at Grand Central Terminal

GREY GOOSE® vodka is proud to announce its return to the US Open for the 19th year to serve the GREY GOOSE Honey Deuce® US Open signature cocktail. The French vodka brand once again invites fans to toast world- class tennis with the season’s hottest accessory, this year going beyond the tournament grounds with a new, limited-time bar pop-up at Grand Central Terminal and renewed partnership with American tennis player Frances Tiafoe.