Pickleball's Super Moment

Author

Kyle Taylor
February 12, 2025

The Super Bowl is known for its high-production-value advertisements as much as for the game itself. Which ad did you like best this year?

RADL-ers, of course, loved Pickleball's special moment in the spotlight with Michelob ULTRA’s Super Bowl LIX commercial, featuring Willem Dafoe and Catherine O'Hara as "Hustlers." Dope Pickleball Co.’s High Roller Pickleball Paddle makes a guest appearance in the ad with its durable chrome gold metallic edge guard paddle.

In The News:

  • The latest industry news from around the courts

  • Apparel - new additions to pickleball, tennis, and retail concepts

  • Padel making a ‘splash’ in Miami and Liverpool

Selkirk Sport introduces LABS Project 008 pickleball paddle

NEWS
The latest industry news from around the courts

  • Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology: Selkirk releases the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed to redefine durability and performance, the LABS Project 008 will be released in three distinct core thicknesses to cater to various playing styles: a control-focused 16 mm, a hybrid 13 mm and a power-driven 10 mm.

  • The Professional Pickleball Registry (PPR) Standardizes on Coach-Assigned DUPRs Worldwide: PPR, Dynamic Universal Pickleball Rating (DUPR), and MyJourney Pickleball announced a standardization to the Coach-Assigned DUPR Rating Program for its network of over 10,000 PPR-certified coaches. This move empowers PPR-certified coaches to generate DUPR ratings for the 34 million non-rated pickleball players.

  • Tennis Champion Coco Gauff Gifts UNCF $100,000 for Scholarships to Support HBCU Students Playing Competitive Tennis: UNCF announced a $100,000 gift from tennis champion Coco Gauff to provide scholarships for historically Black college and university (HBCU) students playing competitive tennis.

  • Badminton PETRONAS Malaysia Open 2025: The World Tour Series kicked off with a packed Axiata Arena ready to witness world-class badminton. Team Yonex delivered. The mixed doubles final was a thrilling three-game contest as newly partnered Dechapol Puavaranukroh and Supissara Paewsampran (THA) faced World No. 1 Feng Yan Zhe and Huang Dong Ping (CHN).

SWINTON PICKLEBALL showcase at the iconic Delray Beach Open

SWINTON PICKLEBALL Celebrates Three Successful Years at the Delray Beach Open

SWINTON PICKLEBALL is proud to announce its third consecutive year showcasing at the iconic Delray Beach Open. As a woman-owned business, SWINTON has made its mark in pickleball, offering innovative gear and apparel designed for style and performance. Year after year, the brand brings its “A-game” to the event, captivating tennis and pickleball fans.

Sqairz Welcomes Elite Pickleball Champion Zane Navratil to the Team

SQAIRZ announced the addition of Zane Navratil, one of the most accomplished and respected athletes in pickleball, to the SQAIRZ family. As a multiple-time champion and innovator in the sport, Zane’s deep understanding of the game has been instrumental in developing the new SQAIRZ XRZ™ pickleball shoe, marking a transformative moment in pickleball footwear innovation.

ASICS launches the GEL-RESOLUTION™ X tennis shoe: a game-changer in comfort and stability for tennis players

ASICS announced the launch of its latest tennis footwear, the GEL-RESOLUTION™ X tennis shoe. An iconic product in the range, the latest model offers more comfort and stability than ever before.

Franklin Sports’ New Flex Apparel Collection

Franklin Sports launched its new Flex Apparel Collection (Flex Collection). With a focus on pickleball attire, the Flex Collection offers the multifunctional benefits of modern athleticwear and enhances Franklin Sports product lineup by providing players with flexible, high-performance gear designed to offer optimal support. This versatile collection transitions athletes from the pickleball court to the coffee shop and everywhere in between while elevating every move.

World’s First Skechers Performance Flagship Location Opens

Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination. At 7,500+ square feet, the Company’s reimagined location at West Edmonton Mall now features an expansive sales floor, the largest among Skechers concept stores worldwide. Surrounded by state-of-the-art digital LED screens, the destination includes pickleball courts.

2025 Miami Open Adds Padel and Wheelchair Tennis

The Miami Open announced this year’s tournament will feature the all-new Publix Padel Cup, in collaboration with RedPADEL along with the return of the elite Miami Open Wheelchair Tennis Invitational event. This marks the first time both sports will occur together at any 1000 series tournament. The Publix Padel Cup is a professional Padel tournament that debuts at Hard Rock Stadium from March 27 – 30.

Babolat & Club Med celebrate 20 years, adds padel to partnership

With a new focus on padel through the launch of the "Babolat Junior Padel Program," an initiative designed for children as young as four, aims to introduce them to padel in a fun and educational setting. This program will be progressively rolled out in selected Club Med Resorts and will enhance the existing padel offerings.

UK’s first floating padel tennis courts to open at Liverpool Waters

The proposed project at Liverpool Waters is poised to become a new sporting destination by introducing the UK’s reportedly first ‘floating’ padel tennis courts alongside a Scandinavian-style clubhouse and a social deck.

Promo image for Dunlop FX Series Squash Racquets

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