In This Week’s Edition:

• JOOLAREPAIR brings back factory spin

• Fan Engagement - Once Upon a Coconut’s new partnership

• Squash Tournament Calendar

NEW

PaddleTechPro LLC Launches JOOLAREPAIR

A new product launch is targeting one of the sport’s most persistent performance issues: paddle wear. PaddleTechPro LLC has announced the upcoming release of JOOLAREPAIR, a restoration spray designed to recover lost surface friction and spin on worn pickleball paddles in as little as three seconds.

According to the company, regular paddle use can reduce surface friction by 20% to 35% within just a few months of play, impacting spin generation, grip consistency, and overall control. JOOLAREPAIR uses what PaddleTechPro calls a proprietary “micro-reconditioning” penetration technology to restore paddle surfaces without damaging the original material. The spray is designed for use across carbon fiber, fiberglass, and composite paddle constructions.

BUSINESS

Once Upon a Coconut to Send Four Lucky Fans to the 2026 DoorDash MLP Finals

Hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash MLP Finals. The company announced that one grand prize winner and three guests will receive an all-expenses-paid trip to Championship Weekend in New York City, including finals tickets, airfare, and hotel accommodations.

The promotion launches alongside the start of the 2026 Major League Pickleball season in Dallas and marks the second year of Once Upon a Coconut’s partnership as the league’s Official Coconut Water sponsor. Fans can enter through the company’s website, at select retail locations, or onsite at MLP events throughout the season.

Pickleball Kingdom Accelerates California Expansion

Pickleball Kingdom is continuing its aggressive California growth strategy with plans to open a new indoor club in Livermore, further expanding the franchise brand’s footprint across the Bay Area. The company announced that the new facility will feature eight indoor courts, with an anticipated opening slated for late 2026 or early 2027. The Livermore project adds to a broader acceleration strategy for Pickleball Kingdom in California, where the company has recently announced multiple Bay Area developments alongside continued national expansion.

SQUASH

Squash Season: Announced Tournaments and Showdowns

U.S. Open Squash Championships Return November 1-7

The U.S. Open Squash Championships return, November 1-7, as the world’s best squash players descend on Philadelphia to compete for the most prestigious professional squash title in the United States at the Arlen Specter US Squash Center.

The NSL Finals June 10-12

The 2026 National Squash League season culminates with NSL Finals Weekend, as playoff teams compete for the 2026 championship trophy, June 10-12. Don’t miss the highest-stakes matches of the year and the crowning of the league’s newest champion at MSquash Arena in South Norwalk, CT.

Showdown at Symphony Hall Returns to Boston June 11

The Showdown at Symphony Hall V returns for the first time since 2013 as Team Egypt, featuring Ali Farag and Nour El Sherbini, takes on Team World, featuring Team USA's Olivia Weaver and Peru's Diego Elias.