INDUSTRY NEWS

JOOLA Takes Over Title Sponsorship of DUPR as Partnership Expands

OOLA’s name is now attached to pickleball’s most widely used rating system. DUPR (Dynamic Universal Pickleball Rating) has named the equipment brand its new title sponsor, rebranding the platform as “DUPR powered by JOOLA” in a deal that significantly deepens a relationship the two companies already shared. The title deal is the latest step in a partnership that has been building throughout the year. JOOLA already serves as the title sponsor of the DUPR College Pickleball Tour, and earlier in 2026, its HC-40 ball was named the Official Ball of DUPR for all DUPR-operated and sanctioned competitions, including Minor League Pickleball and College Pickleball.

MGM Resorts Signs On as Title Sponsor of Pro Padel League’s First Las Vegas Tournament

Professional padel is coming to the Las Vegas Strip, and it’s arriving with one of the city’s biggest names behind it. The Pro Padel League (PPL) has named MGM Resorts International the title sponsor of its first-ever Las Vegas tournament, set for Nov. 18-21 at Dolby Live at Park MGM. The four-day event serves as the fourth and final stop of PPL’s 2026 regular season. All 10 of the league’s franchise teams from the United States, Canada and Mexico will compete for one of eight spots in the league finals in Miami, Dec. 3-6. The tournament wraps up Saturday, Nov. 21, when the final match will air nationally on CNBC. Tickets are on sale now through Ticketmaster.

Beyond The Bounce Signs Zane Navratil, Launches Social Platform and Expands Ownership Group

Beyond The Bounce is making a push into original programming, and it has signed one of pickleball’s most recognizable personalities to help lead the way. The Atlanta-based pickleball media company announced that pro player and content creator Zane Navratil has joined the team to develop exclusive content. Navratil has built a large following through personality-driven content and popular appearances across the pickleball world, and the company sees him as exactly the kind of talent it wants at the center of its programming. The company also added five names to its ownership and advisory group, bringing in experience from pro pickleball, media and advertising.

APPAREL

SQAIRZ Serves Up Something Different With Limited-Edition Dill Pickle Shoe

In a sport where personality and social culture are increasingly influencing equipment and apparel choices, SQAIRZ is embracing pickleball’s lighter side without abandoning its performance-first positioning. The Dill Pickle features an unmistakable green design accented with pickle graphics, transforming the company’s XRZ2 pickleball shoe into a statement piece designed to stand out on and off the court.

Beneath the unconventional exterior is the same engineering that defines SQAIRZ’s performance footwear. The XRZ2 platform incorporates the company’s patented square toe box, designed to allow natural toe spread and improve balance during lateral movement. Additional features include a stability-focused outsole, reinforced upper construction, anti-torsion support, and a Blumaka performance footbed engineered to improve cushioning and energy return.

SQUASH

US Squash Expands Membership Benefits With New Performance+ Offering

The national governing body has introduced US Squash Performance+, a new membership option that bundles premium services and benefits into a single package. Developed in collaboration with industry partners including Club Locker, Dunlop, Harrow and SquashTV, the offering is designed to provide greater convenience and value for competitive players and dedicated squash followers. The organization is simultaneously enhancing its standard membership without increasing the annual price. Existing and new members will gain access to additional discounts and exclusive benefits through the US Squash Official Supplier Program, strengthening the connection between the governing body, equipment manufacturers and the broader squash community.