In This Week’s Edition:

• ITF rebrand

• The Laver Cup takes off for London

• U.S. Blind Tennis National Championship

INTERNATIONAL

World Tennis Unveils New Identity, Ambitious Global Growth Strategy

The International Tennis Federation has officially entered a new chapter, unveiling its new identity as World Tennis and introducing a long-term vision to expand participation, strengthen player development, and create greater opportunities throughout the sport.

The rebranding marks the first major identity change for the governing body since its founding in 1913. Organization leaders say the new name more clearly reflects its global mission while making its role easier for players, fans, partners, and the broader sports industry to recognize. LEARN MORE

Flexjet Renews Sponsorship of Laver Cup for London 2026

The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing as an Official Sponsor for the 2026 event, reinforcing the tournament’s commitment to delivering a world-class experience on and off the court. The renewal builds on Flexjet’s successful sponsorship of previous Laver Cup editions and reflects the continued growth of one of tennis’s premier team competitions. Since its debut in 2017, the Laver Cup has established itself as a marquee event by bringing together many of the world’s top men’s players in a Ryder Cup-style format featuring Team Europe against Team World.

Tennis Australia to partner with PGA TOUR to deliver 2028 Presidents Cup

Tennis Australia (TA) and the PGA TOUR today announced a new partnership for the 2028 Presidents Cup, with TA bringing its world‑class event delivery expertise to one of golf’s most prestigious international tournaments. Under the partnership, TA will support the operational, experiential and commercial delivery of the 2028 Presidents Cup at the iconic Kingston Heath Golf Club, drawing on its experience running the Australian Open, one of the world’s largest annual sporting events.

BUSINESS

Novak Djokovic Joins General Atlantic as Global Strategic Advisor

Novak Djokovic is adding another role to his résumé, joining global investment firm General Atlantic as its new Global Strategic Advisor in a move that reflects the growing convergence of sports, business, and private equity. The firm announced that Djokovic will work closely with General Atlantic’s leadership, portfolio companies, and investors, providing strategic insight on leadership, resilience, innovation, and high-performance culture. He will also draw upon his experience as an entrepreneur and investor to help the firm identify and support high-growth businesses across multiple sectors.

Bounce Padel Courts, Mondo Partner to Elevate North American Padel Infrastructure

Canadian-based Bounce Padel Courts has announced a strategic partnership with Mondo, the global sports surfacing manufacturer whose synthetic turf is used on many of the world’s premier professional padel circuits. Under the agreement, Bounce will integrate Mondo’s high-performance turf systems into its line of premium super panoramic padel courts throughout North America. The collaboration combines Bounce’s expertise in court design, engineering, manufacturing, installation, and long-term customer support with Mondo’s sport-specific turf technology, which is engineered to deliver consistent ball bounce, reliable footing, precise player movement, and enhanced safety.

USBTA

U.S. Blind Tennis Association Announces First-Ever National Championship

The U.S. Blind Tennis Association announced the inaugural U.S. Blind Tennis National Championship that will take place from August 7-9 at Brady’s Run Park in Beaver County, Pennsylvania. The tournament marks the first U.S. national championship in the sport’s history and showcases the continued growth of blind and low-vision tennis nationwide. The championship represents a significant milestone for blind tennis in the United States, providing athletes with the opportunity to compete on a national stage.