In This Week’s Edition:

• Grass season kicks off with new AI Tools and Data Tracking

• Clubs in the news

• Serena Williams is bringing her influence from the court to the kitchen

Grass-Court Data

Infosys and LTA Bring AI-Powered Fan Experiences to British Grass-Court Season

Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil a new suite of AI-driven fan engagement tools across the 2026 grass-court season, including the prestigious HSBC Championships at Queen’s Club in London.

The initiative expands the organizations’ ongoing technology partnership and reflects a broader trend of using artificial intelligence to deepen fan engagement without disrupting the traditions of professional tennis. Powered by Infosys Topaz, the company’s generative and agentic AI platform, the new experiences are designed to transform fans from passive spectators into active participants through real-time insights, personalized content, and interactive digital experiences. LEARN MORE

Sportradar Secures Long-Term Wimbledon Rights Deal, Strengthening Tennis Data Leadership

Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official Wimbledon data and audiovisual betting rights beyond the 2026 tournament and further solidifies its position as one of the most influential data providers in global tennis.

The multi-year renewal grants Sportradar exclusive worldwide distribution rights for official match data and live audiovisual betting content from both The Championships and Wimbledon Qualifying. The agreement builds upon rights acquired through Sportradar’s 2025 acquisition of IMG Arena’s sports betting rights portfolio, a transaction that significantly expanded the company’s presence across premier global sporting events.

CLUB BUSINESS

Chicken N Pickle Marks 10 Years of Community-Driven Pickleball

Ten years before pickleball became a national phenomenon, Kansas City entrepreneur Dave Johnson saw an opportunity to create something larger than a sports venue. In 2016, he launched Chicken N Pickle, blending chef-driven dining, social gathering spaces, and pickleball courts into what would become one of the industry’s first “eatertainment” concepts. This summer, the company is celebrating its 10th anniversary as it reflects on a decade of growth, community impact, and category leadership. From its original location in North Kansas City, Chicken N Pickle has expanded to 13 locations across the United States, helping pioneer a business model that combines recreation, hospitality, and social engagement.

Cliff Drysdale Tennis and Peter Burwash International Announce Brand Partnership with BOAST

Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) announced a brand partnership with BOAST. Through the agreement, CDT and PBI associates will serve as brand ambassadors while wearing custom BOAST-branded apparel. The partnership reflects CDT and PBI’s ongoing commitment to providing both associates and clients with premium, high-quality products. BOAST joins a select group of apparel partners aligned with the organizations’ standards of excellence. Founded in New England in 1973 by an All-American squash player and tennis professional, BOAST was created as the American alternative to traditional European tennis brands.

PEOPLE

Serena Williams Teams with Factor to Serve Up Food & Performance

Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal delivery brand Factor, a collaboration designed to promote the benefits of convenient, nutritious eating for active lifestyles. The partnership launches alongside Williams’ highly anticipated return to competitive tennis and centers on a shared belief that quality nutrition should be accessible, regardless of how demanding life becomes. To kick off the campaign, Factor released a humorous social media spot developed in collaboration with Maximum Effort, in which Williams appears to announce a major decision during what seems to be a high-stakes strategy meeting—only to reveal the discussion is actually about food.