Gearing up for Wimbledon

Welcome to this week’s edition of RADL Wire — your courtside pass to the people, products, and power moves shaping racquet and paddle sports.

As the world turns its eyes to Wimbledon, we spotlight the players, brands, and broadcast deals making headlines on and off the court. Original Penguin unveils its 2025 Racquet Collection on the backs of rising stars Ajla Tomljanović, Jodie Burrage, and Mackenzie McDonald. Carlos Alcaraz joins evian as a global brand ambassador, while Aryna Sabalenka partners with IM8 Health, becoming both a face and shareholder of the supplement brand co-founded by David Beckham.

In media news, the WTA has inked a transformative six-year rights deal with Tennis Channel, promising more exposure and investment in women’s tennis through 2032. And finally, we reflect on a legacy in motion—Kevin Klipstein announces he’ll step down as CEO of US Squash after two decades of transformative leadership.

In The News:

• Life Time Opens Arden Hills Property

• World Tennis with Harry Cicma

• Flexjet joins Laver Cup 2025 as Official Sponsor

• The 2026 Special Olympics USA Games Welcomes Target as Tennis Sponsor

APPAREL

Original Penguin Ambassadors To Wear Original Penguin’s 2025 Racquet Collection at Wimbledon

Original Penguin® by Munsingwear®,  is proud to announce that brand ambassadors Ajla Tomljanović, Jodie Burrage, and Mackenzie McDonald are showcasing the new 2025 Racquet Collection on the courts of Wimbledon this year. Blending classic court style with modern innovation, the collection continues the brand’s legacy of bold expression and performance-ready design. The Original Penguin Spring 2025 Racquet Collection is available now at select retailers, and pro shops nationwide. READ STORY

SQAIRZ Named Official Footwear Partner of the Chicago Slice Pickleball Team

SQAIRZ has officially been named the Official Shoe of the Chicago Slice, one of Major League Pickleball’s most competitive teams. The partnership kicks off ahead of the MLP Midseason Tournament, where members of the Chicago Slice roster will compete wearing SQAIRZ’s XRZ™ pickleball shoe, the world’s first true pickleball performance shoe developed alongside top professional players to deliver unmatched balance, traction, and durability. As part of this partnership, Chicago Slice players will also serve as development reps for SQAIRZ, providing critical feedback on future footwear designs, testing new materials, and helping shape the next generation of performance shoes for pickleball. Because the best test lab isn’t a factory, it’s the court. READ STORY

Imperial Named the Official Headwear Partner of CityPickle

Imperia is proud to announce its newest partnership as the Official Headwear Partner of CityPickle, a leading provider of pickleball experiences in urban cities across the U.S. CityPickle has redefined pickleball in New York City and beyond, offering accessible, high-quality courts and experiences in iconic locations including Wollman Rink in Central Park, Hudson Yards, Industry City, and Union Square. READ STORY

INDUSTRY NEWS

evian Announces Multi-Grand Slam Tennis Champion Carlos Alcaraz as its Newest Global Brand Ambassador

evian, the premium, mountain-made natural spring water, welcomes professional tennis star Carlos Alcaraz as its newest Global Brand Ambassador and champion of healthy hydration. As the Official Water of The Championships – Wimbledon since 2008 and the iconic US Open for 39 years – evian has long been at the forefront of tennis, empowering athletes to help achieve their best by embracing hydration as an essential element of their success, both physically and mentally.

Life Time Opens Eighth California Club at Historic Arden Hills Property in Sacramento on June 27

Life Time has opened the first phase of its multi-million dollar renovation at Life Time Arden, the company’s latest athletic country club in Sacramento on June 27th. Additional areas of the club, including the massive outdoor social and athletic space, are scheduled for completion in the coming weeks and beyond. Life Time acquired the Arden Hills Athletic & Social Club in late 2023, which has been a mainstay in Sacramento for nearly 70 years. 

World Tennis with Harry Cicma Signs SXY as Title Sponsor Entering 16th Season on National Television

World Tennis with Harry Cicma, one of the most respected tennis television series globally, is proud to announce SXY.com as its new Title Sponsor as the show enters its milestone 16th season on national television. The acclaimed 12-episode annual series airs in over 100 million households across the United States, airing on top networks including NESN, MASN, Fox Las Vegas, Silver State Sports Network, NLSE TV, All Sports Network, and Right Now Network.

World No. 1 Tennis Star Aryna Sabalenka Joins Prenetics’ IM8 Health as Global Ambassador and Shareholder

Prenetics Global Limited announced at a special event at Wimbledon House that IM8, its premium supplements brand co-founded by David Beckham, has partnered with world No. 1 tennis star Aryna Sabalenka as its newest global ambassador and shareholder. The announcement comes just days before the start of Wimbledon on June 30th, where Sabalenka will be competing as one of the tournament favorites. The partnership marks a significant milestone for both Sabalenka and IM8, as this represents the first time the tennis champion has endorsed a supplement brand.

Six-year deal between WTA Ventures and Tennis Channel brings increased investment and exposure for women’s tennis

WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal ensuring that Tennis Channel platforms will continue to be the exclusive home of WTA tennis in the United States through 2032. As a result of the significant new commitment, the drama and entertainment of the Hologic WTA Tour will be available to tennis fans across the United States through Tennis Channel, its streaming network TennisChannel 2, its app and website.

Flexjet joins Laver Cup 2025 as Official Sponsor

Laver Cup is pleased to announce Flexjet, a global leader in luxury private aviation, as a Global Supplier for Laver Cup 2025, which will be held at Chase Center in San Francisco from September 19-21. Flexjet is a pioneer in personalized and refined fractional private jet travel and joins a roster of prestigious Laver Cup sponsors that are leaders in their categories.

Klipstein to Step Down as US Squash President & CEO at Year's End

Having led US Squash through its most significant growth in its 120 year history, US Squash President and CEO Kevin Klipstein informed the Board that he will step down from his role at the conclusion of 2025. The announcement comes with the organization thriving at every level and poised to maximize the sport’s Olympic debut in 2028. US Squash will begin a national search immediately to fill the role, and Klipstein will stay on to support the search and transition.