Fashion In Play

This Week in RADL Wire: Fashion in Play: Where Sport Meets Culture
From the courts of Riyadh to college campuses and club courts around the world, racquet sports are rewriting the rules of performance and style. This week, the WTA spotlights global fashion and cultural expression with its stunning 2025 Finals portraits — a celebration of individuality and design that blurs the lines between sport and haute couture. Eleven Social Club readies a new collection in time for its first anniversary, Selkirk Sport breaks new ground as the first brand to sponsor the nation’s No. 1 collegiate pickleball team, and Momentum Padel Sports fuels the UK’s padel boom with a new player-focused retail platform. Across every surface, the game’s next era looks as good as it plays.

• WTA 2025 Finals portraits

• Latest in Collegiate Pickleball

• Congratulations to our Subscriber Sweepstakes Winner

APPAREL IN PLAY

Women’s Tennis Association Celebrates Global Style and Culture With Iconic 2025 WTA Finals Portraits

Ahead of the season-ending WTA Finals Riyadh presented by PIF, women’s tennis’ biggest stars are highlighting how sport and style continue to fuel the game’s global growth and cultural appeal – stepping into designer looks for the official WTA Finals player portraits released by the WTA (Women’s Tennis Association).

In the pioneering spirit of the WTA, this year’s portraits celebrate the power and individuality of the superstars shaping not only sport, but culture. The players wore outfits from a range of international designers, including Coco Gauff in custom Miu Miu, Jasmine Paolini in Brunello Cucinelli, Aryna Sabalenka in Alberta Ferretti, Iga Swiatek in bespoke Lurline (a Saudi Arabian brand founded by sisters Sarah and Siham Albinali), Taylor Townsend in Hervé Léger, Luisa Stefani in Altuzarra, and more.

Eleven Social Club Celebrates First Anniversary with Exciting New Collection

Eleven Social Club gears up to announce a NEW collection in early November. This lifestyle brand prepares to celebrate its first business anniversary on November 11, 2025. Offering functional, stylish, and versatile apparel and accessories inspired by the growing culture of pickleball and racquet sports, the brand is eager to continue to expand its line.

Founded in 2024 by Mimi Guay, a stay-at-home mom and certified health coach, Eleven Social Club began as a personal journey. What started as a hobby on the pickleball court soon became something more, evolving into a vibrant community built around friendship, wellness, and belonging.  LEARN MORE

INDUSTRY NEWS

Selkirk Sport becomes first pickleball brand to sponsor the No. 1 collegiate pickleball team

Selkirk Sport has announced a groundbreaking sponsorship with Utah Tech University’s Pickleball Club, the reigning No. 1 collegiate pickleball team in the nation. The partnership marks the first of its kind for Utah Tech, setting the stage for a new era of growth and legitimacy for the sport at the university level. The team, led by head coach Chloee Butterfield, has quickly become a national powerhouse. For Butterfield, the sponsorship is about more than equipment and visibility — it’s about pioneering the future of collegiate pickleball.

Related:

• UTR Sports Launches New Game-Changing College Team Rankings

• The Collegiate Pickleball Tour: A New Era in Crowning College Champions

INTENNSE to Host First-Ever Draft at RacquetX

INTENNSE™, the groundbreaking team-based professional tennis league, today announced that its inaugural player draft will be held on the opening night of RacquetX, the world-class festival and celebration of all racquet sports scheduled to run March 13–15, 2026, at the Broward County Convention Center in Fort Lauderdale, Florida. 

The history-making event marks tennis’s first-ever player draft, an innovative format that will see 80 athletes selected ahead of INTENNSE’s 2026 expansion from three to ten professional teams.

Momentum Padel Sports goes live to power UK’s padel boom

Momentum Padel Sports announced the launch of its dedicated UK e-commerce destination for padel players, bringing together a focused range of rackets, performance footwear, and clear, practical buying advice designed to help players choose with confidence and progress faster on court. Momentum Padel Sports will continue to expand its expert content and product testing, including seasonal footwear edits and racket round-ups by level and playing style. The brand is also exploring community initiatives, starter clinics, demo days, and club partnerships to help more people discover padel with the right kit and clear guidance from day one.

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