December Heats Up with New Apparel, Paddles and Racquet Clubs

This week in RADL Wire, racquet sports continue their evolution at the intersection of style, innovation, and global growth. JW Marriott Miami Turnberry Resort unveils its new Turnberry Isle Racquet Club with pickleball and padel courts debuting this December, while Heineken® 0.0 teams up with LÕK on a first-of-its-kind padel racket with a built-in bottle opener. BOAST leans into the rebellious roots of American tennis culture with a bold new campaign starring Karue Sell, and adidas introduces the latest iteration of its iconic Barricade tennis shoe, redesigned for the modern competitor. Plus, a preview of the key moments shaping the 2026 tennis calendar as the sport’s momentum continues worldwide.

• Pickle & Padel News

• New Apparel Drops

• Tennis in 2026

PICKLEBALL & PADEL

JW Marriott Miami Turnberry Resort & Spa Debuts All-New Turnberry Isle Racquet Club

JW Marriott Miami Turnberry Resort & Spa, the iconic South Florida resort spanning 300 acres of accessible luxury, is proud to announce the debut of Turnberry Isle Racquet Club — a dynamic expansion of the resort’s celebrated wellness and fitness offerings. The new facility, opening on December 15, 2025, introduces three pickleball courts and two padel courts, providing guests and club members with fresh, engaging ways to stay active.

The Turnberry Isle Racquet Club will be open daily for resort guests, Turnberry Isle Country Club members, and guests of members from 7 a.m. through 9 p.m. with open play hours from 10 a.m. through 4 p.m. and 7 p.m. through 9 p.m. The Racquet Shoppe hours will be from 7 a.m. through 9 p.m. Advanced reservation and pre-payment will be required for all court play. 

Heineken® 0.0 x LÕK serve up the world’s first padel racket with a built-in bottle opener

Heineken® 0.0 and LÕK announced the Special Edition Heineken® 0.0 x LÕK collection, featuring a Special Heineken® 0.0 edition of the LÕK Jungle, the first-ever padel racket with a built-in bottle opener, making it easier than ever to shift from on court rallies to refreshing post-match beers.

The Special Edition Heineken® 0.0 x LÕK Jungle racket is match-ready and built by the premium padel brand LÕK for intermediate-level players, combining performance with playful design. Its mixed-carbon frame, oversized diamond head, and flex-fiber surface ensure precision and power on court, while the built-in bottle opener adds a social twist for post-match moments.

Major League Pickleball’s Brooklyn Pickleball Team Adds Entrepreneurs and Media Personalities Tara and Hunter Fieri to Ownership Group

Major League Pickleball’s Brooklyn Pickleball Team (BKPT) has sold a minority stake to entrepreneurs and media personalities Tara and Hunter Fieri, adding the newly-married couple to the team’s current existing ownership group, which is led by Al Tylis and Sam Porter and includes celebrities/athletes Eva Longoria, Justin Verlander, Kate Upton, Rip Hamilton, Shawn Marion, Odell Beckham Jr., Cliff Avril, and Mesut Ozil.

Hunter Fieri is an entrepreneur, TV personality, and dynamic event host, known for bringing energy to Food & Wine festivals, Super Bowl activations, and lifestyle events like Stagecoach. Tara Fieri is a former NCAA champion softball player turned entrepreneur, athlete, and content creator, blending sports, media, and pickleball through global brand collaborations.

APPAREL

Boast Launches Winter 2026 Apparel In New Campaign With Karue Sell

BOAST celebrates the rebel spirit of American tennis culture in its new campaign featuring professional tennis player, BOAST Ambassador, and YouTube content creator, Karue Sell. Shot on location throughout Palm Springs, the campaign brings to life BOAST’s unmistakable blend of authentic sport, 1970’s heritage, and off-court individuality. The first campaign story and Winter 2026 apparel collection will launched on December 4. Headlining the campaign, Karue Sell, embodies BOAST’s confident, effortless approach to modern tennis culture. Featuring both performance-driven and lifestyle apparel, each set concept introduces a new chapter for the brand. From dramatic, high-contrast court scenes at La Quinta Resort & Club showcasing technical fabrics, to relaxed, lifestyle moments inside the Colony Palms Hotel and Bungalows where performance and lifestyle pieces meet vintage styling, BOAST is brought from the court into real life. LEARN MORE

Adidas Unveils the New Barricade – Built on Legacy, Designed for Control

adidas unveils the fourteenth iteration of the Barricade tennis shoe, a footwear franchise worn by major tournament winners for over 25 years. The new design draws inspiration from the shoe’s enduring legacy, reimagined for the style and physical demands of the modern game – including the introduction of a LIGHTTRAXION outsole, a technology seen first in record-setting adidas running shoes, and LIGHTSTRIKE PRO foam in the forefoot. The patterned LIGHTTRAXION material improves traction and durability compared to its predecessor, whilst also making the shoe lighter than the previous model.

TENNIS 2026

Intennse Returns to Atlanta for Second Season

INTENNSE, the team-based, fast-paced tennis league built for both players and fans, announced that all 10 teams in the recently expanded league will be based out of its Atlanta-area hub for the 2026 season. After a milestone 2025 season that featured three teams, the league will expand to 10 professional teams in 2026. The official season schedule and venue details will be announced at a later date.

AdTech Holding Becomes Sole Platinum Sponsor of the Cyprus Tennis Federation for the 2026 Season

AdTech Holding has signed a Sole Platinum Sponsorship Agreement with the Cyprus Tennis Federation (CTF), becoming the Federation’s exclusive Platinum Sponsor for the 2026 season. The agreement was officially signed on 27 November 2025 in Limassol by Aleksandr Vasekin, CEO of Propeller Ads Ltd (AdTech Holding), and Demetris Leontis, President of the Cyprus Tennis Federation.