Welcome to RADL Wire: Big Moves, Custom Looks, and Championship Vibes - From Las Vegas lights to country club courts, this week’s RADL Wire serves up a dynamic mix of headlines from across the racquet sports world. Agassi Sports Entertainment Corp. is making waves with its acquisition of the “World Series of Pickleball” trademark, hinting at a blockbuster global tournament in the heart of Vegas. Meanwhile, Swinton is helping clubs nationwide elevate their pickleball presence with custom paddle designs that bring style and unity to the court. We also celebrate Mirasol's Matt Lambert, named 2025 Facility Manager of the Year, and take a peek inside the bags of Roland Garros champions in this week’s WITB feature.

In today’s edition:

• World Series of Pickleball

• Industry Headlines

• What’s In The Bag (WITB) - Recent Roland Garros champions brought the gear to match their grit.

“World Series of Pickleball” Coming to Las Vegas

Agassi Sports Entertainment Corp. has officially acquired the trademark rights to the “World Series of Pickleball”, signaling plans for a marquee global tournament in the entertainment capital of the world—Las Vegas.

The company envisions a multi-day event showcasing top-tier talent, global participation, and big-league prize money, all infused with the spectacle and energy of Vegas. AASP is actively engaging potential sponsors and partners as it develops this flagship competition.

“This marks an exciting step in our mission to lead pickleball’s global growth,” said AASP CEO Ronald S. Boreta. With its eye on media, tech, wellness, and infrastructure, AASP aims to make the World Series of Pickleball a defining event in the sport’s evolution. LEARN MORE

INDUSTRY NEWS

SWINTON PICKLEBALL Personalized Paddle Program

The Swinton team is now helping country clubs and resorts take their pickleball identity to the next level, with fully customized designs for your pickleball paddles. Whether you’re repping your club at tournaments, want your players looking unified (and stylish) during doubles play, or are looking to stock the shelves of your Clubhouse with something uniquely yours, look no further. Swinton Pickleball’s custom paddle program lets you put your logo (or full design) on the paddle—and your club on the map.

Mirasol General Manager Matt Lambert Named 2025 Facility Manager of the Year

The Country Club at Mirasol is proud to announce that General Manager/COO Matt Lambert has been named the 2025 Facility Manager of the Year by the Racquet Sports Professional Association (RSPA), Florida Division. This prestigious award recognizes facility leaders who demonstrate exceptional commitment to the advancement of racquet sports within their facilities and the professionals who support them.

Under Matt’s direction, the Club’s popular racquet sports program has flourished, with utilization of the racquet facilities increasing by 21% and 33% over the past two years. In 2025, instruction revenue is projected to exceed $900,000, and merchandise sales are expected to reach $650,000—testaments to the vibrancy and growth of the program.

AI Takes Center Court, Infosys and FFT Unveil Innovative Fan Features for Roland-Garros 2025

Infosys in partnership with the French Tennis Federation (FFT) showcased a powerful line-up of AI-first fan experiences at Roland-Garros 2025. In its seventh year as the official AI and Digital Innovation Partner, Infosys leveraged its AI-first suite of offerings, Infosys Topaz, to apply agentic AI and generative AI to deliver immersive and interactive fan experiences that push the boundaries in sports technology.

Cracked Media Ventures Announces Strategic Expansion into Emerging Sports Markets

Cracked Media Ventures, a premier remote sports broadcasting and digital media innovation company, has announced its expansion into new sports verticals beyond its tennis roots. Formerly known for its flagship brand, Cracked Racquets, it’s now leveraging its proven media infrastructure, robust streaming technology, and highly engaged digital audience to serve growing demand in sports such as pickleball, paddle, and volleyball.

Vita Bella Joins Forces with DUPR as the Official Health and Wellness Partner of Competitive Pickleball

As the official health and wellness partner of DUPR, Vita Bella will offer exclusive access to a wide range of performance-enhancing protocols tailored specifically for pickleball athletes of all levels—from weekend warriors to elite competitors. This includes advanced peptide therapy protocols to help with muscle building and recovery, hormone therapy to optimize how patients feel, anti-aging solutions to reverse and slow decline, and more—all backed by a team of top-tier doctors to enhance personalized care.

EQUIPMENT

WITB - From baseline brilliance to net finesse, recent Roland Garros champions brought the gear to match their grit.

• Carlos Alcaraz claimed his second consecutive French Open title, wielding the Babolat Pure Aero 98 paired with RPM Team strings, a setup known for its spin-friendly power and precision.

• On the women’s side, Coco Gauff captured the second Grand Slam title of her career, showcasing her trademark resilience and speed. Gauff endorses the HEAD Boom series racquets and took the court in a custom New Balance kit, complete with special-edition sneakers from her longtime sponsor.

PALLOP Raises the Bar in Padel Performance - Pallop has introduced its most advanced racket collection to date—a striking blend of European engineering and Spanish craftsmanship tailored to every playing style. The Power Series is built for dominance, with the Power Pro offering explosive energy via a 24K carbon face and HYPERSPIN surface, while the Power Elite balances control and finesse with a lightweight, carbon-Kevlar frame. For those who thrive on speed and precision, the Velocity Series delivers. The Velocity Pro is fast, reactive, and shock-absorbing, and the Velocity Elite—developed with top Spanish coaches—offers exceptional ball output and feel. With basalt reinforcement across the lineup, Pallop’s latest collection is built to perform under pressure.